Art Direction & Digital Design
Foundrae’s Bespoke Collection Catalog
This exclusive limited-edition book, which I Art Directed and Designed, played a pivotal role in launching Foundrae’s flagship store's personalized service. In a truly unique concept, I photographed handwritten product information pages and letters from the Founder’s archive, which I then overlaid with jewelry images. This concept strived to reflect the brand’s unique ethos and personal relationship with its customers.
Work: Art Direction, Design, & Photography.
Foundrae’s Tenets Catalog
In this catalog of Foundrae’s premiere collection, a design inspired by Islamic tiles, product images are laid out in a unique pattern that radiates from the center of the page, creating a sense of movement and energy. This design makes the pages appear boundaryless, evoking the brand's ethos of limitless possibilities and individuality.
Work: Art Direction, Digital Design, & Photography
Select Foundrae Look-Books
I created a template system and style guide for Foundrae’s seasonal lookbooks. The system and style guide ensured a unified visual narrative aligned with the brand's identity. The lookbooks also featured my photography.
Work: Art Direction, Digital Design, & Photography
Email Design
brand: Fleur Du Mal
Leveraging Figma, I developed design system templates for Fleur du Mal's email marketing campaigns. This initiative streamlined our creative process, significantly reducing the time required to create daily emails and enhancing efficiency.
Work: Art Direction, Design System Creation, Digital Design
